BSW and Jewson move up a gear with launch of new promotional drive

Published:  29 August, 2012

COVENTRY: BSW Timber has launched its biggest ever customer promotional campaign to drive its easi range of timber products throughout the Jewson network of branches.

From 1 September - 30 November, all customers who spend over £50 on easi products in any of the 300 participating Jewson branches could win a new Mitsubishi L200 Double Cab Trojan Pick-Up, worth £21,599.

In addition to huge brand presence in-store, 100 Mitsubishi dealerships will hold open days and showcase an easi-branded vehicle at selected Jewson branches.

Jewson customers will also have the chance to win monthly prizes of an iPad (September), Samsung Galaxy phone (October) and Kindle Touch (November).

The promotional activity follows the most successful new product launch in BSW’s 164 year history. BSW’s ‘easi’ brand was launched in January this year and includes construction, fencing and decking products, as well as sleepers, pallets and packaging.

Eve Johnson, group marketing manager, BSW Timber, said: “The easi range of products has generated a great deal of interest since its launch eight months ago, and strong sales are testament to the success of the launch and the quality of the product. Following the success of the easi point of sale, which we’ve already distributed through the branches, this promotion represents an exciting next step in our continued partnership with Jewson in driving the easi brand to the end user.”

Andy Moseley, timber market director, Jewson, said: “Its 'easi' – our timber range is the biggest and best around - and this promotion gives our trade customers another great reason to 'pick up' their timber products from their local Jewson branch.”

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