The company, which provides construction and manual labour workwear, has reported a growing demand for larger clothing, after the average chest size order has increased by five inches over recent years.
According to data sourced by Alexandra in the UK, the chest size of workers in the sector has continued to expand over recent years with the purchase of larger size boiler suits showing the greatest increase. Whilst this may be attributed to increased weight lifting, longer lunch breaks or more snacking on the job, Alexandra offers boiler suit chest-sizes from 36 to 55 inches to accommodate this need.
David Harmer, category manager at Alexandra comments on the challenges that face clothing companies when catering for a changing market:
“The needs of our clients are constantly changing, and we consistently adapt our products to fit our clients’ specifications. We’ve added new features to our boiler suits and other workwear that will provide added benefits and comfort to all our users, whether they are wearing the smallest or the largest size available.”
Such design features include side elastication to allow for additional comfort, and ease of movement. These have been introduced across all sizes and have been designed to benefit workers within all manual industries, be it mechanical, agricultural, factory-based, or for engineers.
“Providing clients with accuracy of sizing is a key issue for us in fulfilling the needs of current and future markets. Manual industries recognise the importance of maintaining a professional image, and to enable this we shall continue to provide well-fitting, safe and comfortable workwear solutions to all our customers.”
Julie Aughton, marketing manager at Snickers workwear, added: “Over the past 10 years an increase in individuals size and weight has been well documented in the UK and to a certain extent this has been evident in the workwear market.
“As part of our design ethos we look at workwear as a solutions based item, from this perspective we have increased the generosity of fit to accommodate workers while retaining effective ergonomic design and practicality.”