Graham's happy customers at Le Mans.
Graham treats merchants to Le Mans
Published: 05 July, 2012
FRANCE: Graham invited customers and suppliers who have worked closely with the local plumbers' merchant over the past year to join members of its team at the 80th running of the Le Mans 24-hour automobile endurance race.
The rationale for this special reward is that both the Graham business and motor racing require teamwork to continually improve performance. Said Ian Kenny, the merchant’s marketing director: “It’s an analogy that Graham draws upon within its business to strengthen its relationships with all customers and suppliers”.
The group were treated to accommodation and hospitality during their time at the event and also enjoyed watching driver Allan McNish take the podium to celebrate second place for the Audi team.
Graham customer, Obi Nwosuagwu, design manager from ISG, commented: "I thoroughly enjoyed myself at Le Mans and commend Graham on their hospitality."
Phil Tidmarsh, pre-construction director from Lakehouse, said: "It truly was the trip of a lifetime for me and something I will not forget in a hurry!"
Added Mr Kenny: "Building strong relationships with our customers and suppliers is incredibly important at Graham. We've worked closely and successfully at local levels with those that attended the trip and it was a fantastic opportunity to get to know each other even better while watching such a famous and entertaining event."