The fully interactive, purpose-built App is the first in the industry to offer a range of diverse search and comparison features, fully downloadable to the three most popular mobile devices. The App allows the specifier to search through hundreds of bricks from Wienerberger’s comprehensive range of traditional and contemporary styles, and fine tune their search by a range of textures, patterns, sizes, shades and colours.
Once a customer has selected the right brick for their needs, the App also allows them to order samples and email their choices to clients and colleagues. And, because it is a true native App and not a mobile enabled website, the information is accessible at any time, regardless of connectivity, useful for meetings, at the merchant’s yard and on site.
Keith Barker, commercial director at Wienerberger, said that the app was designed to make the options available to customers in the most easily accessible and visual way: “The Wienerberger Brick Selector is a fantastic tool to help people distil their choice from the vast range of bricks we offer. Wienerberger is committed to innovation not only in the products we develop, but also in the way in which we engage with our customers. This App is a great example of that commitment and the feedback we’ve received from customers has been excellent.
“The App has been created to be as user friendly as possible and easy to navigate. Its functionality is also a great asset to our customers, who can take the App along to their meetings, and architects who can quickly share their thoughts with their clients. We hope to add new functions to the App going forward and we are already exploring some exciting new features.”
The Wienerberger Brick Selector App is available to download now, free of charge across iPhone, iPad (iOS systems) and for Android.