B&Q reviews direct marketing
Published: 21 May, 2012
LONDON: B&Q is reviewing the marketing account for its TradePoint business, which targets professionals in the building trade.
The retailer has approached a number of agencies as it looks to ramp up its loyalty programme for trade customers, according to campaignlive.co.uk. The review follows recent advertising activity by B&Q to capitalise on the increasing number of people turning to DIY projects over bank holiday weekends.
In March, the retailer launched its "I did that" advertising campaign by McCann Erickson.