Consumers' attitudes to DIY are changing.

Dunlop Adhesives survey reveals growing appetite for DIY

Published:  19 May, 2012

STOKE-ON-TRENT: Dunlop Adhesives survey of 2000 consumers nationwide found that nearly 90% of people will try their hand at DIY.

The survey highlighted the fact that consumers are still apprehensive about taking on traditional trade jobs, with 50% stating that they would never attempt plastering and over 80% stating they would never attempt major plumbing or electrical work. It was part of the company's research into the nation's attitudes towards DIY and produced a number of intriguing statistics. Among these, were:

  • While 11% of people said that they would never attempt DIY, 36% said that they would always attempt it, meaning that 53% would judge a job on its merits
  • The majority of these DIY attempts would be jobs such as painting and decorating (which 88% of people would attempt) and putting up shelving (which 63% would attempt), with only 19% willing to give plastering a go and 40% happy to tile
  • Generational differences played their part in how and where people looked for DIY guidance
  • While 73% of 18 to 24-year-olds would look to the internet for DIY advice, that figure drops to 54% among 55-65-year-olds and 43% in those over 65, further emphasising the technological divide between age groups
  • Over 50% of 18 to 34-year-olds would prefer to make use of YouTube demo videos, those over 45 were far more reliant on traditional ‘how-to’ guides and product information.

Debi Bailey, brand manager of Dunlop Adhesives, commented: "These survey results have proved that attitudes to DIY are changing. Increasing numbers of people, perhaps encouraged by the resources that the internet provides, would consider doing DIY jobs but, most people appreciate the expertise of a tradesmen – and will leave the big jobs to a professional.

"Obviously, in an economic climate that’s still struggling, people want to save money. It seems that many recognise that sometimes it is more of a risk not to get a true tradesmen in to do complex work."

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