Mr Dewfield is keen to communicate the key benefits of Xtratherm's products to the market. He explains: "I joined Xtratherm because I was extremely impressed with its extensive certifications and wide product range. Xtratherm's quality, technical expertise and innovative products are miles ahead of competing brands.
"I'm very familiar with the insulation market having worked previously for 11 years with a national insulation distributor", continues Mr Dewfield. "I'm aware there are a lot of 'me too' products in the market but Xtratherm's products and services are uniquely differentiated. Other companies invest in manufacturing the product. Xtratherm does that too very effectively, but it also does a lot more. The company has invested in engineered products, in new methods of application, in helping the industry upskill and in comprehensive technical support and advice. Xtratherm understands that the way in which products are applied can make a huge difference to the energy performance of a building.
"The flat roofing and rainscreen markets have huge potential, driven by the changes in building regulations. My role is to ensure the market gets to learn more about Xtratherm, the unique benefits of its products and the expertise it brings to the building process."