Wickes leads customer satisfaction index
Published: 11 August, 2009
NORTHAMPTON: Wickes takes top place in the DIY Consumer Satisfaction Index published this week by UK Consumer Insights.
The main reason for the uplift is an increase in Wickes' rating for range where it has jumped from fourth to second place the report said. B&Q slipped to second position after four years ranked as number one.
The report said: "It should be noted however that B&Q's decline is mainly relative, with a satisfaction score only two points down on 2007. B&Q's score for range has held steady and remains far ahead of its nearest challenger.
The report identifies the preferences of shoppers and how successful retailers are in meeting these demands.
UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.