B&Q changes focus with TV campaign

Published:  20 March, 2012

LONDON: B&Q's new television advertising campaign starts this week, focussing on women and pride of doing DIY. Created by McCann Erickson, the advertising aims to appeal to women, identified as the primary decision makers in home improvement purchases.

The campaign will preview on Facebook and Twitter, featuring a soundtrack by The Amber States to the Crosby Stills & Nash song 'Our House'. It uses the tagline "Everything we do is to help you say 'I did that'. You can do it too".

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