The results are in… Glee gets in shape for 2012

Published:  22 February, 2012

BIRMINGHAM: Over the past few months, Glee has undertaken extensive research to collect buyer and supplier feedback that will help the show to further evolve as the event that the industry needs, wants and returns to every year.

Visitors and exhibitors who gave their feedback were keen for Glee to strengthen its position as the key ‘garden retailer’ show, focusing on its core sectors – Garden Care, Landscaping and Garden Design. They also wanted Glee to deliver content that drives innovation directly to the heart of the industry. Other findings of the research highlighted a desire for a show that facilitates networking, as well as a forum for business guidance.

Nick Davison, Glee show director said: “The research we have undertaken over the last few months has provided us with exactly what we need to develop Glee in 2012. The great news was that many of the findings echoed aspects that Glee has already addressed – but it also showed the need to hone and strengthen key areas; in turn developing a show that is both focussed and relevant. We’re extremely grateful to all of those that took part in the research, providing us with honest and frank feedback.”

As planning for the 2012 show ramps up, Glee’s organisers have revealed some of its intentions to build a stronger, more focussed event. The team are looking at ways to build on Glee’s already strong portfolio of features and product showcases, as well as investing in Glee’s database. In doing so, Glee will have even more to offer the buyers and suppliers who take advantage of the show’s networking and trading opportunities.

Over 1000 visitors were interviewed during the 2011 show, as well as feedback taken from focus groups and extensive telephone interviews,

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