Wolseley UK unveils rebranding

Published:  08 February, 2012

LEAMINGTON SPA: Wolseley UK's 'Center' brands have undergone a rebrand by Manchester-based Red C.

The brand refresh saw new logos and collateral designed for Plumb Center, Parts Center, Pipe Center, Climate Center, and Drain Center.

Sara Harper, head of operations and process, said: "We wanted an evolution not a revolution as we were building on our high brand equity and the trust our customers have in each of our individual brands. This was a very important project to get right and we knew we could trust Red C to understand that and deliver for us, and they didn't disappoint."

Red C was also asked to rebrand the Integrated Supply business to Integrated Services, complete with a new logo.

Julian Gratton, managing director and creative director of Red C, said: "We were delighted and honoured to be entrusted with this project and are very excited with the result. We understand feedback from employees, customers and suppliers has been very positive and we're looking forward to rolling out the refresh over the next few months."

Red C is working in partnership with key stakeholders at Wolseley UK to oversee the gradual implementation of the new branding, including developing new off and online stationery, new look websites and promotional material, new brand guidelines, signage, livery and uniforms.

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