Triton TI:ME returns to talkSPORT
Published: 20 December, 2011
NUNEATON: Triton has re-launched a national advertising campaign on talkSPORT radio (1089/1053AM) as part of its on-going Triton TI:ME initiative, which is aimed at installers and highlights just how quick and easy its electric showers are to install.
Based around two ‘louder than life’ advertisements, featuring the distinctive voice of well-known actor Brian Blessed, the unmistakeable commercials have been designed to resonate with Triton’s trade customer base in a light-hearted manner, whilst carrying the all-important “saving you time, making you money” message.
The latest advertisements will be broadcast during the talkSPORT breakfast show and drive-time slots, and are expected to be heard by some 5 million listeners throughout its duration.
Commenting on the launch of Triton’s latest trade initiative, managing director, Lorna Fellowes said: “Following the success of our talkSPORT advertising campaign earlier this year we wanted to use a similar model to raise the profile of our latest innovative product - the T80Z Fast-Fit - which I’m sure will become a firm favourite of installers looking for one electric shower that is suitable for all replacement jobs.
“talkSPORT is the ideal vehicle for us to target our key trade market and we’re sure that many more people will also enjoy the characteristic booming voice of Brian Blessed over the weeks to come.”