Carat lands £23m Wickes media business

Published:  16 December, 2011

NORTHAMPTON: Wickes has appointed Carat to handle its £23m media planning and buying account. The retailer kicked off a review in October and midway through the process the Incumbent MEC withdrew leaving Carat to battle with Walker Media for the business.

Wickes' marketing director, Rob Murray, and the brand director, Tony Holdway, led the process. It is understood that the contract will begin in the first quarter of 2012.

The bulk of Wickes' media spend is channelled into TV and press, with the rest split between radio, outdoor, direct mail and online.

This year Wickes has shifted its focus beyond in-store promotions to promote its catalogues and online services.

Wickes' creative business, handled by MWO and Libertine, was unaffected by the review.

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