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Taking copper tube to a wider market
Published: 27 July, 2009
WEST MIDLANDS: Mueller Europe has commenced a strategic marketing programme to drive its Wednesbury brand of copper tube even further around the globe.
The investment is being used to completely revamp the lorries within the transport division, which will be instrumental in spreading the 'Wednesbury' message to customers.
Neil Overton, Mueller Europe's sales and marketing director, explained: "We are working to an extensive branding programme in order to incorporate the Wednesbury name into everything we produce, whether it be our website, transport, even the paper that goes to our customers."
This development also comes after a recent survey has shown that Wednesbury Streamline was voted the leading UK brand across 1000 members of the Institute of Professional Heating Engineers.