Wickes tests smaller concept stores

Published:  16 November, 2011

NORTHAMPTON: Wickes has opened a 700sqft small store in Tunbridge Wells as part of its plans to test different revenue streams, according to Marketing Week magazine.

Most of Wickes' outlets consist of 25 000 - 30 000sqft stores in retail parks as well as some kitchens and bathrooms showrooms on the high street.

The new store will offer just 2500 products, with a further 2500 available to order for next-day from in-store catalogues.

Simon Holder, multi-channel development director at Wickes, told Marketing Week: "This is very much a trial on a bigger road map. It brings into sharp focus how we can really tighten up our merchandise and have a denser offer of products. It's a trial of how high street stores can work for us."

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