Alex Roy: got MP Moran's customers into the spirit of the day.
Moran's trade day creates a buzz in Kilburn
Published: 18 October, 2011
GREATER LONDON: Independent merchant MP Moran recently ran a promotion to attract a large number of its customers to its Kilburn branch. Footfall during the day totalled 550 customers – an increase of 250 for a normal Thursday's trading.
"For us, it's a great way to showcase new and/or improved products and services to our customers," said Kilburn branch manager, Spencer Wright.
"The texting and flyer campaign went directly to the customers who are most likely to shop within the area as opposed to inviting customers who usually shop in our South London branch. About 1000 customers were invited in all. Our footfall for that day was about 550, which is about a 200-250 increase on a normal Thursday's trading.
"We always run fantastic deals on the day so our customers get to benefit from some great prices and, as we run an all day buffet, they also get to grab a bite to eat."
Suppliers get an accurate feel for the market and can get some great feedback on their products, Mr Wright explained.
"We also like to have something other than builders' merchants products and services for the customers and suppliers to get involved with, like games and competitions.
"For this and the last couple of trade days, we invited along a world ranking darts player called Alex Roy. He's a great character and as well as displaying his amazing dart playing skills, he gets everyone involved with a competition. It creates an amazing fun atmosphere."
The suppliers who attended were: DeWalt; Makita; Toolbank; Reisser; Repair Care; Aqua Bion; Leica; Anton; Today's Tools; Irwin; Snickers; Safety & Electrical; Prodec and Karcher.