Wolseley UK announces new-look branding

Published:  11 October, 2011

LEAMINGTON SPA: Wolseley UK is to revamp its core ‘Center’ brands to present a fresh, modern look for the business. New-look logos have been revealed for Plumb Center, Parts Center, Pipe Center, Climate Center and Drain Center.

Bathstore and William Wilson remain unchanged. As part of the initiative, Wolseley has also announced the re-branding of its Integrated Supply business to Integrated Services – complete with new logo.

Announcing the changes, Steve Ashmore, managing director, said: “We wanted a fresh, modern image and feel to carry the business forward for at least the next five years that would enable the individual brands to be independent but also to work together where necessary.

“The exercise is one of evolution not revolution as we are building on our high brand equity and the trust our customers have in each of our individual brands. Feedback from employees, customers and suppliers has been very positive.”

A team drawn from across the business will oversee the gradual implementation of the new branding at minimum cost starting within the next few months.

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