Sadolin provides extra protection from the elements this autumn!

Published:  07 October, 2011

DARWEN: Sadolin has rolled out its final Golden Ticket sales promotion of the year and is offering a very timely customer giveaway to help to boost sales of its premium woodcare products for both exterior and interior use, including almost every woodstain* and varnish in the range.

Merchants who participate in Sadolin’s Golden Ticket campaigns need to stock up now with top selling Sadolin exterior woodcare lines such as Ultra, Classic, Extra, Superdec and Quick Drying Woodstain, and products for interiors such as Sadolin’s polyurethane varnishes. In return for placing an order for just 50 litres of product from across the range before 25 November (or until promotional stocks have been exhausted), stockists will receive ten large golfing brollies to give away to Sadolin customers, plus merchandising material to highlight the promotion and encourage purchase.

Because the promotion is part of the well established Golden Ticket initiative, each 50 litre Sadolin order will also earn the merchant an entry into a Golden Ticket Draw and the chance to win £100 worth of Capital Bond vouchers, redeemable with a massive range of different UK retailers and other businesses. As an added bonus, every Golden Ticket promotional kit of golfing brollies and merchandising material will also include a tin of biscuits for the staff to share.

One of the stylish green umbrellas can be given away over the counter to any customer purchasing just 5 litres of any eligible Sadolin product in a single transaction during the promotional period.

Sadolin brand manager Paula O’Hare said: “We know the weather’s starting to get worse now, so we’ve decided to offer these big umbrellas as gifts in our autumn Golden Ticket promotion. Your customers don’t need to be golfers to appreciate them – they’re ideal for festivals, camping, fishing, winter walks, and for lots of other occasions when they need to keep the rain off.”

Ms O'Hare adds: “Despite the cooler, damper conditions, there are still plenty of opportunities for customers to get outdoor decorating jobs done before the winter, especially where woodwork just needs a quick maintenance coat of woodstain to spruce up its appearance and provide the weather protection it needs. Stock up now and you’ll be able to protect your customers from the elements too!”

*Excludes Sadolin Timber Stain and Shed & Fence Protection

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight

We have vacancies all over the UK for those who work within the Building Supplies sector.