de Courcy takes top sales role at Ideal Standard

Published:  03 October, 2011

HULL: Ideal Standard International, provider of design-driven bathroom solutions, has appointed Alex de Courcy as sales director for the UK.

Mr de Courcy started at the company on 26 September and will report to Keith Boad, the company's managing director for the UK.

He joins is from 3M Consumer & Retail Markets, where he held the position as sales and marketing director – UK and Ireland.

Mr de Courcy's experience includes working in the FMCG industry in both food and non-food categories across trade channels. He has extensive commercial experience in developing businesses across different categories, previously heading the UK grocery business unit at Twinnings and prior to that, holding senior sales and commercial roles at Mars.

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