UK-GBC task group sets out to combat ‘greenwash’

Published:  28 September, 2011

LONDON: The UK Green Building Council (UK-GBC) launches its new ‘Green Building Guidance’ Task Group today.

Responding to the proliferation of information, tools, guidance, products and services around ‘green buildings’, the new Task Group will provide a comprehensive framework for the construction and property sector that will sign-post businesses to the most appropriate information and advice they really need to embed sustainability at the heart of their organisation.

Due to report early in the New Year, the Task Group will explore issues such as how products and services can meaningfully be compared, what constitutes best practice in sustainability and, crucially, what evidence currently exists that provides a business case for organisations to become more sustainable. The intention is to help combat greenwash and to help make sustainability profitable, by directing businesses to tools and metrics that work and that are most relevant to their organisation and allow benchmarking against peers.

The Task Group, which has its first meeting today, is made up of UK-GBC members representing a broad spread of organisations from across the built environment sector.

Paul King, chief executive of UK-GBC said: “Even for the most committed, the sustainability landscape can be confusing and sometimes overwhelming. People looking to demonstrate good or best practice – wherever they stand in the building lifecycle or supply chain – need practical and clear guidance, to help them embed sustainability in their business, and benchmark themselves against their peers. The Green Building Guidance Task Group will develop a framework populated with the most important targets, tools, metrics, and examples of best practice for each sector – as assessed by industry professionals for industry professionals.”

Jo Smallwood, associate director in Sustainability Consulting, Arup and chair of the Task Group said: “I am looking forward to chairing UK-GBC’s new Task Group. This group will be doing vital work to provide organisations in the built environment sector with a clearer path to sustainable best practice.”

Nitesh Magdani, Head of Sustainable Design at BAM – which is sponsoring the Task Group - said:“BAM is delighted to be involved in the Green Building Guidance Task Group, in order to assist the industry to source the appropriate guidance tools for both design and construction related activities. As a sponsor, BAM will draw on experience from our own design and construction teams (and also our extensive supply chain) to review current practices and to help make an informed business case.”

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