Listers announce consultancy agreement with Weiss Marketing
Published: 23 September, 2011
SUFFOLK: Listers, supplier of Ironmongery and Builders Hardware to the Builders Merchant and DIY sector, are pleased to be working with Weiss Marketing to strengthen their sales and marketing operation.
Following the acquisition of Listers in 2006 by Basta Parsons, the business has successfully been re-located to Wolverhampton and has undergone a review of operations. The Company has partnered with Weiss Marketing to take a fresh look at its sales and marketing strategy.
Commenting on this latest initiative Kevin Norton, Chief Executive, said: “We are delighted to have attracted Andrew Weiss to work with us. His industry knowledge, both as a manufacturer and merchant, will be invaluable as we develop a new marketing strategy to benefit our customers.”
Andrew Weiss comments: “This project represents a fantastic opportunity. Listers has been through some tough times but is now starting to grow its brands and customer base. I’m looking forward to being involved to accelerate this process.”