The downside of new media
Published: 21 September, 2011
ONLINE: If you believe all the hype that your business will fail unless you join Twitter, think again reports Memeburn, a web site that tracks emerging technologies.
It cites four reasons for business not to use Twitter: time wasting, opinionated Tweeters, the potential to lose your reputation, and obsessive demands for instant responses.
Tony Seifart, writing on the web site says: "Tweeters can be opinionated. I mean really opinionated. If you're going to have your business on Twitter don't expect it to be all sunshine and roses.
"Many of the business owners I've spoken to have told me they were completely unprepared for the onslaught of negative comments. And it's really tricky to handle a complaint in 140 characters.
While everyone is quite happy to extol the virtues of being on Twitter, not many like to talk about how it could completely ruin business reputations, he says. "It takes 1000 tweets to build a reputation, but only 1 to ruin it."
Twitter is a time-thief, he says. "People on Twitter will regularly admit that they are less productive since joining Twitter, especially because they have to be "on call" 24 hours a day."
"If you're looking for ways to grow your small business, then Twitter is probably not the way to do it."