Magma: a Big ‘Hit’
Published: 20 September, 2011
UK: The hearts of the nation’s tradesmen were all of a flutter this month, as the CK Magma Hit Squad made its way to construction sites and trade counters across the country.
The second tranche of the brand’s marketing campaign, the C.K Magma Hit Squad made its way across the country, showcasing the C.K Magma product range and guaranteeing enthusiastic footfall for stockists and boosting profits.
The Hit Squad team met with thousands of tradesmen over the four days, and placed the products directly in their hands. As well as demonstrating the many benefits and qualities of the range, C.K Magma also teamed up with designated merchants in the local area to offer a one–day 25% discount, to encourage tradesmen into stores.
C. K Magma’s new product development manager, Charles Whitfield said of the tour: “We wanted to do something quite different to reflect the premium nature of the range so after much discussion and planning, the C.K Magma Hit Squad was born. We put a lot of work into picking the right locations, ensuring a good mix of construction sites and trade counters.
“We have been astounded by the feedback we have received over the course of the visits. We were confident we had a product range unlike anything in the market but the comments and interest definitely exceeded our expectations. The Hit Squad tour was primarily to demonstrate the benefits of the range but the amount of tradesmen who wanted to purchase products on the spot was unprecedented.
“It was fantastic to have so much face-to-face interaction with our end-users. Although we work with a dedicated group of professional tradesmen to develop all our products, it’s rare we have access to the thousands of workers we have met with during our visits– we may have even picked up some handy insights for future products.”