Buildbase goes for in-store TV
Published:  19 September, 2011

OXFORD: Grafton-owned Buildbase has rolled out a new in-store digital-signage network to 150 locations using 40-inch Samsung LCDs connected through mobile broadband.

The combination is said to be fast to install and to cause little disruption.

With Saturn's ConnectVision at the heart of the system, Arena Digital managed all aspects of the installation. "It's been great for us to be associated with an industry leader like Buildbase," said Paul Stewart, Arena's chief executive.

"Working in conjunction with our client, Saturn and Samsung, we believe we've created an ideal platform for increasing awareness of the Buildbase brand, products and services.

"Further, the ease and speed which promotions can be rolled out at both a national and branch level should result in a significant sales uplift," he said.

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