Totally 2012 gets social

Published:  06 September, 2011

BIRMINGHAM: ‘Three-in-one’ trade show, Totally DIY: Totally Tools: Totally Secure, has a new look website for its 2012 outing. This is the 18th time the show has run, and 2012 will mark its third appearance at the NEC in Birmingham, running alongside Spring Fair International.

“Like any other business, we need to keep the show up to date and in line with the expectations of our exhibitors and visitors,” said show director James Murray, of Brintex. “That’s why we have also set up social media links for the show this year – we’re confident they will bring a new dimension to the way people prepare for and use the show.”

This means that visitors can now get regular updates on the show via its Twitter account @totallyshows and register via its Facebook page, Totally DIY-Tools-Secure, or website

“Using these platforms means we can get updates out about the show quickly in bite-sized chunks via Twitter, and then follow up in more detail via Facebook and the show website. For many exhibitors and visitors accessing information via their mobile is a given, particularly when they are on the move, so it will be interesting to have suppliers and buyers from the industry joining the conversation.”

On the exhibitor bookings front sales are tracking well against the same time last year. Show sales director Paul Grinsell commented, “The show is poised to grow again this year as it continues to exploit and develop its co-location with Spring Fair International and build on this year’s 15% growth in space.”

Companies booked to date include A Perry & Co (Hinges), A W Tools (Europe), Abingdon King Dick, Arrow Fasteners, Bulk Hardware, Cannon Tools, Centurion Europe, Chain Products, Ciret, Coo-Var, CPC, D K Tools, Davenport Burgess, Draper Tools, EuroShowers, Festive Lights, General Paints, Gorilla Glue, H G Hagesan, Jegs Electrical, John Guest Speedfit, King Cole, Liberon, London & Lancashire Rubber Co., Monument Tools, Mueller Primaflow, Oscar Weil / Trollull, Plasti-Kote, Procter Brothers, Rolson Tools, Sealey Power Products, Select Hardware, Shurtape, Sika UK, Sycamore UK / Big Wipes, Tor Coatings, Trimaco and Wagner Spraytech.

New exhibitors to the show so far include BBB Investments, Alden Corporation, Ewbank and Worldwide Tools whilst Bartoline, Blue Spot Tools, Cathedral Products, Bond-It and XL Tape International make a welcome return to the show after a break.

The Totally Shows will run in Hall 16 at the National Exhibition Centre (NEC) in Birmingham on Sunday 5th, Monday 6th and Tuesday 7th February. As in the previous two years the Totally Shows open days will coincide with Spring Fair International which will occupy the rest of the NEC complex and be open from 4th to 9th February.

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