Crown brings walls to life in new TV campaign
Published: 26 August, 2011
DARWEN: Crown Paints is back on TV this summer with a new, high-profile TV advertising campaign to increase brand awareness in all its market sectors, called ‘Walls Come To Life.’
The UK manufacturer is supporting the Crown brand on TV for the first time in three years with a new eye-catching ad designed to celebrate its extensive colour palette and to inspire customers to use paint to make a statement all around their homes.
Different rooms are brought to life using vibrant colour: exotic salsa dancers sweep across a crisp white living room; towering New York skyscrapers emerge from staircase skirting boards, and a friendly pink octopus adds fun to a child’s bedroom. The message comes over loud and clear... “With Crown, it’s not just paint, it’s personal.”
Keen to ensure that the trade sector can reap the maximum benefit from its investment in TV advertising, Crown Paints has also rolled out a nationwide in-store ‘activation’ campaign to promote over the counter sales in key merchant stockists and specialist decorating outlets.
There are thousands of free T-shirts being given away during August, September and October to customers purchasing just 5-litres of Crown Trade paint tinted in store at the mixing desk. Furthermore, participating stockists are also able to offer those paint customers the opportunity to win a holiday for two in New York.