Gavin Harper, business development manager, Ellis Furniture with John Matheson, Just Add Water (Epping Forest) showroom manager.

Ellis joins forces with Fayers

Published:  04 August, 2011

LONDON/WEST YORKSHIRE: Ellis Furniture is to partner Fayers, the independent plumbing, heating and builders' merchant group in a deal that will see Ellis bathrooms displayed at all three of the merchant's London-based bathroom showrooms under the Just Add Water brand. 

Speaking about the new partnership, Peter Elson, Ellis Furniture's sales and marketing director, said: "There's a lot of synergy between ourselves and Fayers. We've both been trading for about 120 years and we've both become trusted brands over the years, building a wealth of loyal customers and goodwill. I'm confident that with our vast experience in the bathroom sector we can achieve great things together. This is the start of what I think will be a long and close working relationship and I'm delighted to welcome Just Add Water to the Ellis Furniture family." 

Ken Beney, marketing director at Fayers, echoed the sentiment, commenting: "The Fayers group, and in particular Just Add Water, is renowned for its comprehensive, consistently excellent service levels. In selecting Ellis Furniture as supplier for bathroom furniture, we believe the combined strengths of both our businesses will deliver great results and our customers will benefit from some of the best products available, backed by a 'best in class' service. 

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