Scene from the Wickes TV ad.

Wickes TV ad promotes multi-channel sales

Published:  28 July, 2011

NORTHAMPTON: Wickes has launched a TV advertisement to position itself as a one-stop-shop for doors. The 30-second advertisement features Timothy Spall as the voiceover.

The ad was broadcast on Monday and continues to use the brand's strapline 'It's got our name on it'.

The ad highlights the Wickes multi-channel offering, with Mr Spall mentioning the Wickes catalogue, ordering by phone, online and in-store, as well as the delivery service.

Earlier this year, the brand shifted its focus beyond in-store promotions to promote its catalogues and online services in a bid to reach a larger audience.

Tony Holdway, brand director at Wickes, said: "We take pride in the professional finish of all of our products and that is highlighted in the new doors advertising campaign.

"We've worked hard to develop our new doors range, and the TV ad showcases the products and the styles available.

"It also focuses on our multi-channel offering, and the ease and convenience of ordering products from Wickes. The new doors ad sums up everything that Wickes is about."

The advertising campaign will run until 14 August and will appear across ITV, Channel 4 and Channel Five and their digital offshoots.

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