NBG members like Catnic - not just a lintel, but a lot
Published: 13 July, 2011
CAERPHILLY: Steel lintel manufacturer, Catnic, has extended its agreement with the National Buying Group (NBG). In addition to its plasterers’ bead and expanded metal lath products, NBG members are now also able to benefit from Catnic’s lintel range and technical expertise for the next two years.
NBG’s switch to Catnic as its main lintel supplier is a natural progression of Catnic’s existing relationship with the group. Catnic already supplies its plasterers’ beads and lath products to the group’s members. They have therefore experienced Catnic’s excellent sales support and its focus on customer service.
Mike Murphy, Sales & Marketing Director said: “We are delighted to be able to offer NBG members our full product range. Lintels are a vital building component and getting the selection right can save the end user time and help to make the build process smooth, with a precision finish.
“Merchants within the group will be able to offer their customers an unrivalled service, comprising technical advice, sales support, availability, orders fulfilled on time in full and onsite troubleshooting.
“Meanwhile, members benefit from a premium brand that has been known, trusted and requested throughout the industry for generations.”
Catnic supports all its NBG merchant customers with a rigorous marketing strategy, focused on raising awareness of the importance of high quality lintel design and ultimately increasing footfall through branches. Aligned to this, Catnic’s own sales approach takes a focus on understanding regional market nuances, securing specifications and pushing these back through local merchant branches.