Vokèra launches trade vehicle to drive merchant sales
Published: 08 July, 2011
READING: Vokèra has launched a trade vehicle to help drive sales of its domestic, light commercial and renewable solutions.
The demonstration vehicle features a range of products and information to help installers learn more about Vokèra products. Available to merchant branches, it is designed to work in conjunction with special offers and promotions.
The five-ton chassis cab branded vehicle houses several Vokèra domestic combi boilers; the top-of-the-range Linea One, the mid-range Unica HE and the cost-competitive Compact A. The Unica HE is fully functioning, giving installers invaluable hands-on experience. Joining the combi boilers on board the vehicle is the Mynute HE sealed system boiler.
The Vokèra trade vehicle also includes the CondexaPRO light commercial wall hung condensing boiler, a versatile and innovative solution for commercial and public sector applications, and a Zenith 2 MCS accredited evacuated tube collector, coupled with solar system components.
Available to builders’ and plumbers’ merchants across the UK and being supported on site by the Vokèra team, the vehicle provides merchants with a selling tool to help drive sales.
At each trade vehicle event a variety of promotions, special offers and discounts will be available. Vokèra will offer its own incentives, starting off with a prize draw that gives installers purchasing a Vokèra boiler on the day the chance to win an Apple iPad 2.
Vokèra is offering merchants a full range of promotional resources, to help them get the most out of the trade vehicle. These include a downloadable flyer for the branch to distribute to their customers; the merchant simply inputs the branch information, the date of the event and details of any special offers that are running. Branded posters, leaflets and T-shirts are also available.
Eleanor Fox, marketing director at Vokèra, said: “We wanted to take our products out on the road, so installers could see them first hand in their local area – and teaming up with merchants across the UK is an ideal way to do this.
“We will support merchants with promotional offers and point of sale material, but will also be carrying out direct mail and telemarketing campaigns to encourage installers to visit the vehicle at their local merchant.
“The launch of the trade vehicle further demonstrates that Vokèra is committed to helping our merchant customers, but also installers, who might want to have a closer look before they purchase a product. The Unica HE combi boiler that’s onboard the vehicle is fully functioning, giving installers a great chance to see what’s involved in installing one, and to get some real hands-on experience.”
To register interest in the Vokèra trade vehicle, merchants should contact their local area sales manager or Dharmini Mistry on 01727 744014.