Lafarge Cement launches mobile expert advice

Published:  27 June, 2011

BIRMINGHAM: Lafarge Cement has launched a tool for the modern DIYer with an iPhone App. The App is a mobile library of DIY information, hints and tips from the experts at Lafarge Cement.

Key features of the App include DIY Projects – an essential advisory tool including Lafarge Cement’s new how-to video guides for DIYers for common projects such as ‘Build a BBQ’, ‘Lay a patio’ and ‘General brickwork’. The App can help to reduce waste and keep down costs with a Cement Calculator which works out in seconds how much cement is needed for a particular job.

The 'Our Products' function has useful information on Lafarge Cement’s extensive range of packed and ready to use products - providing DIYers with specialist advice on which cement to use for a number of outdoor tasks and is especially helpful for in-store product selection.

The App also includes professional tips from the experts at Lafarge Cement on Product, Health and Safety – a crucial consideration for DIYers before starting a project.

Mike Lomax, marketing communications manager at Lafarge Cement comments: “Technology is changing the face of DIY and is revolutionising how our customers access information. Our iPhone App brings advice from Lafarge Cement’s expert team to our customers, wherever they are – be it at the DIY shop, home or office.

“For those DIYers without an iPhone, Lafarge Cement has developed a series of YouTube demonstration videos on how to carry out common repair and maintenance jobs at home. The library includes videos on tasks such as fixing posts, a guide to building brick walls, and how to mix concrete and mortar in the correct way to seasonal projects such as how to lay the perfect patio.”

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

At Arco, we are an industry specific recruitment consultancy, providing sales and managerial staff Nationwide to Merchants, Distributors and Manufacturers of Building Materials within the Construction Sales Sector. Priding ourselves on our unparalleled customer service and hard work, we offer a fresh, innovative and personal approach to recruitment specifically designed to meet our clients’ needs and candidates’ skills.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.