Three shows for the price of one.

Totally shows' new home gets the thumbs up

Published:  13 July, 2009

LONDON: Brintex, organiser of Totally Tools, DIY and Secure, confirmed it has received emphatic support from exhibitors for its decision to move to the National Exhibition Centre (NEC) in Birmingham and open at the same time as Spring Fair International (SFI).

The 2010 show will run on February 7, 8 and 9 in Hall 9 of the NEC.

Long-term supporter of Totally Tools, Toolbank group sales director Simon Bicknell commented: "We are very positive about the move to Birmingham for Totally Tools 2010 and the link to SFI.

"This will create a show that not only has a huge range to make the trip worthwhile for retailers and merchants. Its central location will be convenient for most of our customers and provide an opportunity for us to introduce our ranges and service package to potential new outlets who are there to visit SFI.

"The timing is also more convenient allowing 'space' for visitors and exhibitors after the start of the New Year trading and ties in with some new initiatives and ranges we are aiming to introduce in early 2010."

Brendan Allen, sales director at The Tool Connection also welcomed the move. "Totally Tools in London has always been a successful event for the Laser Tools, Gunson and Kamasa brands and we see no reason why the move to Birmingham will change that.

"As a go-ahead company we welcome change and this new venue, with better access, more competitive accommodation and a more central position will suit most of our customers better."

On the DIY front, Stax Trade Centres is returning to exhibit at the 2010 show – due to the change in location.

David Hibbert, joint managing director, explained: "A DIY show at the NEC suits Stax. We have a West Midlands branch, and the NEC catchment area is much better for our network, so we will be able to get a lot more out of it. We'll be very active in promoting the show – not just from a product point of view, but also to get visitors interested in our whole operation."

Draper Tools, a long term DIY exhibitor in London, is also looking forward to the move.

"Building on our success at Totally DIY 2009, we will be increasing our presence at the 2010 show, using it as an opportunity to showcase new ranges and products to the industry.

"The new venue, combined with the joint exhibition, should mean a wider audience and increased footfall," said Draper manager, Nigel Whatley.

The shows' new home has meant a new floor plan.

Show exhibition director James Murray commented: "We're comfortable that the New Product Piazza, which we introduced last year, has earned its place at the heart of the show.

"It will stay in its central show position and once again offer exhibitors the opportunity to run live demonstrations. In addition, we're also looking at running a half day Conference again for visitors.

"Our Conference at the 2009 show was well-received, but getting the right speakers and content will be vital."

The following are just some of the companies which have rebooked to exhibit in 2010: Abingdon King Dick, AP Lifting Gear, Arrow Fastener UK, Bulk Hardware, Centurion Europe, Draper Tools, Everbuild Building Products, Gorilla Glue Europe, Home Hardware Southwest, John Guest Speedfit, Ledco, Liberon, London & Lancashire Rubber, Mueller Primaflow, Oscar Weill, Polyvine, Procter Brothers, Rolson Tools, Route 1 Group, Sealey Power Products, The Tool Connection and Toolbank.

In addition, the move to Birmingham has prompted several past exhibitors to return to the show including Barrettine Products, Chain Products, S&S Home Supplies, Select Hardware and Stax Trade Centres.

Online visitor registration for the 2010 shows is now available on the Totally shows' website.

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