Lafarge Cement helps merchants go extreme

Published:  18 May, 2011

LONDON: Lafarge Cement has launched its ‘Big Boys’ Toys’ competition giving both builders merchants and their customers the chance to win extreme experiences.

Lasting for three months, until 29 July 2011, Lafarge Cement’s ‘Big Boys’ Toys’ competition gives Lafarge Cement’s Mastercrete users the opportunity to win eight £100 vouchers for ‘hands on’ experiences each week. The competition should enable merchants to benefit from increased sales, as well as the chance to win a £1000 experience day voucher through selling Mastercrete.

Mike Lomax, marketing communications manager at Lafarge Cement explains: “This is an exciting competition where we are giving builders merchants a chance to win some great prizes. Merchants can simply register themselves online at the beginning of the competition and then, if one of their customers wins an experience, they will be in with a chance of winning vouchers themselves in the monthly merchant’s prize draw.

“Merchants can redeem any vouchers won for various activities including power boating, rally driving, paint balling and bungee jumping – in fact the more times their customers buy Mastercrete the more chance the merchants have of winning!”

Builders merchants can register for the competition online and order point of sale materials at

Builders merchant customers can also enter the competition online. Lafarge Cement has developed a quick response (QR) code which is displayed on all point of sale materials. The QR code provides customers with quick and simple access to the online application using their smartphones.

Mastercrete is one of Lafarge Cement’s most popular products, with over 55 million bags of the plastic-packaged product sold since launch. Mastercrete offers end users a multipurpose material that is ideal for concreting, rendering, brick and blocklaying and screeding.

Lafarge Cement has recently completed the national roll out of CEMII Mastercrete, which produces approximately 15% less CO2 during production than CEMI Mastercrete, providing its customers throughout the UK with a product that will help to achieve environmental targets.

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