Plumbworld web site niche marketing success

Published:  17 May, 2011

EVESHAM: Plumbworld has 34 different websites specializing in everything from bathrooms and tools to wood burning stoves and barbecues. It's barbecue website, BBQBarbecues reports a 100% rise on last year.

Scott Morris, e-commerce manager of BBQBarbecues says: "Our success is determined by how we market our products effectively in the online market and online advertising has become bigger than press advertising, add that to some great weather and it is a recipe for success.

Plumbworld which was started by James and Anita Hickman in 1999 and sold to the Grafton Group in December 2006. It has 50 staff operating its office and warehouse and turns over £18 million.

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