Trowelling on the message.
Professor Dunlop launches online merchant training
Published: 27 April, 2011
UK: The Professor is back. This time, he is launching a series of tiling tips on video to help merchants drive sales over the summer months.
Dunlop Adhesives' latest online training initiative aims to develop both knowledge of its product range and likely 'on-the-job' applications to help merchants go one step further with their service offering.
Debi Bailey, brand manager of Dunlop Adhesives, commented: "From point-of-sale and merchandising material to training and other support initiatives, the 'Top Ten Tiling Tips' is the latest campaign we've developed in order to add another string to the bow of many merchants."
The tips cover 'how to use your trowel correctly', 'what is tanking and how do I do it?' and 'how to use rapid setting adhesive'.
The step-by-step guide allows merchants to view each tip at their leisure and use the content as part of their service to help tradesmen avoid potential pitfalls.
DVDs can also be given to the trade with their Dunlop purchases.