Dale Windows puts technology at the heart of trade timber windows and doors

Published:  21 April, 2011

ONLINE: Dale Windows has launched a UK wide campaign to revolutionise the way that the builders merchants sources, quotes and supplies its customers with timber windows and doors.






Performance Timber Products Group, which purchased the Dale Windows name, has created web portal aimed directly at builders merchants supplying the trade, which is backed up by a full training and support package, the provision of point of sales materials, promotional literature, sales enquiries and high quality samples and access to a wide range of high quality timber windows and doors.



Builders merchants can now provide instant tailor made quotes to their customers using the web portal based on their specific timber door and window requirements. If the customer is happy with the quote, the order can be processed at the touch of a button, tracked in real time and delivered to site in a rapid turnaround time to a specific address fully finished and glazed ready for installation.



Backing up the  system, is Dale’s range of high quality timber windows and doors manufactured from engineered timber and including storm proof and flush fitting casement windows, vertical sliding sash windows and tilt and turn windows alongside its Bi-fold, Patio, French and entrance doors.



All products are made to measure to suit the customers needs, providing them with a range of styling, glazing, colour and hardware options.



Dale Windows objectives are to change the way in which timber windows and doors are sold to the trade, by improving the levels of customer service and choice significantly and offering the right combination of value for money, high quality products.





“For the trade to be able to offer a range of high quality products with the ability to create instant, tailor made quotes and specific to their customer’s needs and then order and track products at the touch of a button is unheard of, but is the standard we want to set,” said Dale Windows sales director Jay Pengelly.





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