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Vaillant's £2m campaign scoops award

Published:  21 April, 2011

LONDON: Vaillant has won the Marketing Initiative of the Year Award at the H&V News Awards 2011, held at the Grosvenor House Hotel, yesterday.

Vaillant's commercial director (UK & Ireland), Dave Lacey, accepted the award for the company's £2m integrated ‘Why Vaillant?’ marketing campaign. The initiative included a combination of TV, print, and online advertising coverage.

The judging panel praised Vaillant "for delivering a focused and effective marketing campaign that addressed the twin issues of educating customers within the subjects of energy efficiency and carbon reduction measures, whilst driving sales leads into conversion of increased business".

Commenting on winning the award, Mr Lacey said: “Our integrated end-user campaign was successful in promoting the full range of quality solutions Vaillant has to offer, while simultaneously raising awareness and improving end users' understanding of heating technology and renewable innovations.

“By communicating our key messages in this way, we significantly raised consumer interest. This ensured that our installer partners were able to benefit from the additional sales.”

Jim Moore, Vaillant Group UK and Northern Europe region director, said: “Our full year marketing initiative resulted in us communicating with over 20 million consumer households, driving leads and sales directly to our business partners".

The Marketing Initiative of the Year Award further adds to the success of the ‘Why Vaillant?’ campaign, as it has already played a key role in the company being named ‘heating manufacturer of the year’ and ‘green manufacturer of the year’ at the CORGI Awards 2010.

Shown in the picture are Roger Webb, deputy chief executive of the Heating & Hot Water Industry Council, Dave Lacey of Vaillant and actor and awards host, Alexander Armstrong.

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