ForgeFix sees sales increase by 38%
Published: 19 April, 2011
DERBYSHIRE: Distributor of fixings, fastenings and associated products, ForgeFix is reporting a 38% increase in sales. The business attributes this increase to a combination of new product lines, new service initiatives and a sustained investment into greater marketing activity.
“As a company, ForgeFix is committed to providing customers with high quality, value adding products backed by superior sales support,” explained Mike Smith, ForgeFix’s sales and marketing director.
“This commitment has always been central to our approach but now we’re promoting it much more effectively. People are becoming increasingly aware of the fact that we provide solutions to common fixing challenges that make life easier for the end-user – and business more profitable for our stockists.”
In line with its progressive approach, ForgeFix has added a number of new and innovative products to its range over the last 12 months. These new products include Dryline Pro which addresses the challenge of fixing heavyweight items into dot-and-dab walls, the mould breaking Torxfast woodscrew and TileMax drill bits, which enable users to drill through tiles with greater precision and ease and with a reduced risk of damaging the tiled surface.
ForgeFix has also demonstrated similar levels of innovation in terms of its customer service. In particular, the business has launched a new website which makes ordering products from its range of over 3000 different lines quicker and easier. These products can then be delivered anywhere on the UK mainland next day, reducing stock holding requirements and taking the stress out of those last minute requirements.
Speaking of ForgeFix’s success, Mike Smith added: “Although we’re delighted with our recent success, ForgeFix doesn’t see this as a cause for complacency. Instead we will continue to look for new and exciting ways to meet our customer’s needs. Ultimately, we want to become the fixings and fastenings supplier of choice for the vast majority of the UK’s builders’ merchants and DIY outlets.”