Online retailer reaches out to plumbers

Published:  15 April, 2011

LEIGHTON BUZZARD: Online bathroom retailer,, is promoting its web site to trade customers offering plumbers, builders, bathroom fitters and interior designers discounts, loyalty rewards and dedicated service. Professional meets demand from trade customers who are increasingly online savvy, and want both the convenience of online shopping and the ongoing personal relationship and discounts they get at their local builders merchant, says Paul Hanson, sales and marketing director at

"Trades people are a major influence in the purchase process for new bathroom products, so offering them a personal service with good benefits is absolutely the right thing to do," Hanson says.

"Trades people have extremely high expectations and standards, and we think we've found the right balance between great pricing, trade discounts, and a straight-forward prioritised service."

Research prior to the launch highlighted that despite shopping online more than they used to, there was still very low awareness of online retailers, and trades people were missing the opportunity to be more competitive in their own pricing. Overcoming this awareness and perception barrier has been the main driver behind the launch of Professional. It offers trade customers:

  • 10% instant discount on all bathroom products
  • a loyalty Bonus redeemable against future orders for up to an additional 5% discount
  • next day delivery to most most areas of the mainland UK. The option to select a delivery date will be made available later on in the year for added convenience.

Plumbers signing up to Professional also get own web page and can offer their customers deals without getting involved in the purchase.

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