B&Q launches DIY wedding list
Published: 12 April, 2011
LONDON: In yet another imaginative marketing move, B&Q is to offer a wedding list service. Couples will be able to create a web site page inviting their guests to pledge money towards DIY projects rather than buy gifts.
The launch follows a report from market research company Mintel that reveals couples are increasingly shunning expensive department stores and gift lists featuring traditional dinner and cutlery sets.
With B&Q's new service, couples are able to create their own customised page online, with pictures and details of home improvement projects that their guests will be contributing to, from individual household items to renovating a kitchen or bathroom. Guests can then pledge money towards the project, with the total loaded onto 'his & hers' gift cards. Mintel says that the long-standing taboo of giving money as a wedding gift is starting to erode.
Arun Glendenning, B&Q business service manager says: "With more couples already living together before marriage, many newlyweds are saving for something big, such as a home renovation project. B&Q's wedding list service takes the concept of giving wedding gifts back to its traditional roots of providing newlyweds with a helping hand to create a home together."
The most popular gifts currently found on wedding lists include formal dinnerware, pots and pans, toaster, kettle, bedding and picture frames. However, B&Q predicts that power tools, a garden shed, garden furniture and lighting could soon be the gifts topping a modern wedding list.
Merchants could go a stage further with this idea and offer materials for an entire house.