Rob Jull: a new way of doing business.
RAK unveils grand plans
Published: 08 July, 2009
PETERSFIELD: RAK UK managing director Rob Jull has announced a raft of new developments for the company that will increase its public profile and profits in equal measure.
Out goes the old dealership set-up and in comes the dealership ‘Showroom’, with the grand launch taking place in July at a Gala dinner at the new 5-star Sofitel hotel at Heathrow's Terminal 5.
The launch coincides with an image update for the company, with a modern logo that will be applied to paperwork, packaging and product pieces.
The company's new image will work hand-in-hand with the Elite Dealerships to take the RAK brand to the next level, Mr Jull stated.
Criteria for the Elite Dealerships are that the chosen showrooms will be expected to display 10 product collections.
"Four of these collections are already in existence, but will be expanded and updated. Six other collections are totally new," he said.