Bosch recognised as a 2011 superbrand
Published: 04 April, 2011
The announcement of the Superbrands 2011 listing follows a robust research process administered independently by the Centre for Brand Analysis, which analysed the views of an expert council as well as 2000 UK business professionals.
Of the thousands of brands initially considered for the listing, only the top 500 are deemed business Superbrands. Bosch was placed 10th in the prestigious annual listing, which is now in its ninth year.
The announcement further emphasises what is already a milestone year in the company’s history as the company celebrates 125 years since Robert Bosch opened his first workshop in Stuttgart in 1886.
Martyn Bridges, director of marketing and technical support for Worcester said of the announcement: “The Superbrands listing highlights just how many strong brands operate in the business to business sphere in the UK. As part of the Bosch Group, we remain dedicated to strengthening both our products and services for the UK market. We have focused on the introduction and development of renewable heating technologies in recent years as we work towards minimising our impact on the planet in line with government emissions targets.”
He continued: “Quality, reliability and distinction have remained the key values behind the success of Bosch since the company was formed 125 years ago. Superbrand recognition underlines this continued success and we are proud to be part of an organisation with such a strong presence.”
The number one slot was claimed by engineering giant, Rolls-Royce Group, which moved up from second last year, while BlackBerry also moved up one position from last year to claim second place. Software giant, Microsoft completes the top three, having fallen from number one position. Eight of the top ten brands remain the same as 2010, proving the stability provided by a strong brand.