A fresh new look for Yale Trade

Published:  29 March, 2011

UK: Security specialist Yale has made two new appointments in order to support its merchant and retail customers.

Catherine Brock has been appointed category marketing manager to help Yale Trade customers make the most of stocking a well-known brand such as Yale. Ms Brock has worked for the ASSA ABLOY Group for four years and has a wealth of product knowledge to help customers maximise profit margins.

In addition, Mark Efford has been made senior national account manager for Yale Trade. Mr Efford first joined Yale in 2004 as a territory manager covering the South West region and is now responsible for liaising with merchants and independent retailers in order to help them increase sales.

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