Lucia Di Stazio and Jane Rigby of MRA.
Construction information service goes live
Published: 25 March, 2011
UK: Comprehensive research on communication channels in the construction sector has just been launched. The Construction Media Index is a set of 16 comprehensive reports that review the sources of information used to reach decision-makers in the construction industry – from key journals to websites, e-zines and social media.
Research for the project was conducted by Competitive Advantage from October 2010 to the end of January this year and was sponsored by MRA Marketing and four other construction public relations and marketing agencies. Ian Exall, chairman of the Chartered Institute of Marketing Construction Industry Group (CIMCIG), said the report "for the first time in a decade, provides clear and impartial guidance as to the effectiveness of particular communication tools when targeting construction professionals".
The reports are split by sector (education, healthcare, Retail, public non-housing) and by the main groupings: architects, designers, engineers, main contractors, specialist contractors, surveyors, and housebuilders. "We sponsored this report to further best practice in marketing in the construction industry," explained Lucia Di Stazio, director of MRA Marketing, which represents clients including Swisspacer and Solaglas (part of the Saint-Gobain Group) and hard landscaping firm, Acheson & Glover.
A total of 613 interviews (by telephone and online survey) were conducted for the research, and to ensure impartiality no media publishers have been involved in the report.
A brief summary of the findings were presented at the CIMCIG seminar 'Communicating with Architects', which took place at the London Building Centre in February. The event was attended by more than 90 delegates in the construction industry. Further regional presentations are due to take place this year.