Hazeldene takes on top commercial role at Kohler Mira

Published:  17 March, 2011

Kohler Mira has promoted Liz Hazeldene to the newly created post of business director – commercial, in which she will be responsible for defining and implementing strategies that will boost the company’s UK and overseas commercial business.

As well as managing the Rada team within the UK, Ms Hazeldene will also supervise Rada subsidiaries in Holland and Germany and be responsible for Rada export agents around the world. In addition she will oversee sales of related Mira and Kohler products into selected commercial market sectors within the UK.

Ms Hazeldene joined Mira in 2003 as senior marketing manager for mixers, having previously worked for Polycell Products and ICI Paints, and won promotion in 2006 to national sales manager for Mira's DIY and mass retail business.

Dave Hill, managing director Kohler Mira and K&B UK, says: “During her time with the company Liz has demonstrated the initiative, flair and marketing skills that will serve her well in her new post and will benefit the company as a whole.”

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