B&Q launches lifestyle magazine
Published: 28 February, 2011
LONDON: B&Q is launching a monthly lifestyle magazine as part of its strategy to change perceptions of the chain and raise awareness of its design-led home furnishings and decorating ranges.
The lifestyle magazine, called B&Q Home, will feature home and garden focused editorial content, including ideas for making DIY easier, new products and advice on how to approach home and garden projects.
The magazine, produced by publishing group Forward, will be delivered to 5 million homes around B&Q stores. It will contain advice from its celebrities including Alan Titchmarsh, George Clarke and Kirsty Allsop who recently signed up to front a campaign for B&Q.
Lorraine White-Read, head of advertising at B&Q says it has created its Home magazine to appeal to homeowners on a budget who are looking for DIY and home improvement advice that they can do on their own at low cost.