B&Q launches lifestyle magazine

Published:  28 February, 2011

LONDON: B&Q is launching a monthly lifestyle magazine as part of its strategy to change perceptions of the chain and raise awareness of its design-led home furnishings and decorating ranges.


The lifestyle magazine, called B&Q Home, will feature home and garden focused editorial content, including ideas for making DIY easier, new products and advice on how to approach home and garden projects.

The magazine, produced by publishing group Forward, will be delivered to 5 million homes around B&Q stores. It will contain advice from its celebrities including Alan Titchmarsh, George Clarke and Kirsty Allsop who recently signed up to front a campaign for B&Q.

Lorraine White-Read, head of advertising at B&Q says it has created its Home magazine to appeal to homeowners on a budget who are looking for DIY and home improvement advice that they can do on their own at low cost.

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

At Arco, we are an industry specific recruitment consultancy, providing sales and managerial staff Nationwide to Merchants, Distributors and Manufacturers of Building Materials within the Construction Sales Sector. Priding ourselves on our unparalleled customer service and hard work, we offer a fresh, innovative and personal approach to recruitment specifically designed to meet our clients’ needs and candidates’ skills.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.