Retailer brands go green
Published: 24 February, 2011
LONDON: Major retail brands derive tangible benefits from enhancing their green credentials in the UK.
Ian Cheshire, Kingfisher's chief executive, told the Daily Telegraph: "Currently, 10% of our turnover is green products, anything from insulation to sophisticated items like solar cells. I expect that to be 30% in ten years,"
In a bid to stimulate this process, the company is pursuing several initiatives to assist customers interested in eco-friendly options. "We are now planning to offer an eco-squad, for example, experts who will assess your home and suggest ways of making it more energy efficient and environmentally friendly," Mr Cheshire said.