Retailer brands go green

Published:  24 February, 2011

LONDON: Major retail brands derive tangible benefits from enhancing their green credentials in the UK.

Kingfisher Group, parent of DIY chains B&Q, Castorama, Brico Dépôt, Screwfix and Koçta, believes this segment should prove a key future growth area.

Ian Cheshire, Kingfisher's chief executive, told the Daily Telegraph: "Currently, 10% of our turnover is green products, anything from insulation to sophisticated items like solar cells. I expect that to be 30% in ten years,"

In a bid to stimulate this process, the company is pursuing several initiatives to assist customers interested in eco-friendly options. "We are now planning to offer an eco-squad, for example, experts who will assess your home and suggest ways of making it more energy efficient and environmentally friendly," Mr Cheshire said.

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