Peter Hindle and Peter Martin.

Jewson Lot star marks the occasion

Published:  18 February, 2011

COVENTRY: Actor Peter Martin, the star of the well remembered ‘The Jewson Lot’ TV advertisements made a guest appearance at this year’s Jewson Conference, in the year the merchant celebrates its 175th Anniversary.

Mr Martin, now best known for his role of Joe in hit sit-com The Royle Family, starred in the long running series of advertisements starting in the early 1980’s. He was part of a nostalgic look back at the company’s long history and also announced plans for a major celebration in 2011, backed by an updated new image, new tag line and a major marketing campaign.

Bradley Moore, marketing services director from Jewson said: “We recently undertook brand research and it was incredible how well remembered ‘The Jewson Lot’ tag line still is. It therefore seemed fitting to get Peter Martin to unveil the most exciting marketing plans Jewson has developed since those famous adverts to celebrate our 175th anniversary – and we’re looking forward to revealing all shortly!”

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