Ad campaign sells the benefits of wall-hung
Published: 03 February, 2011
WARWICK: Geberit is embarking on a £750K spring advertising campaign to drive consumers to its 1500 retailers.
The campaign, which will run for two months, will target readers of the top home interest titles, including Wallpaper, Woman & Home, Country Homes & Interiors, Ideal Home, Country Living, Homes & Gardens, Beautiful Homes and Good Housekeeping. Each of these magazines will carry eye-catching full-page advertising from Geberit promoting its wall-hung sanitaryware solutions.
Artwork has been created in three designs, carrying straplines including ‘Cleaning made easy’, ‘More space’ and ‘For generations’, offering an at-a-glance take on the many advantages of wall-hung sanitaryware, including how it makes cleaning the bathroom easy, creates the feeling of space even in small bathrooms and ensures that the bathroom remains easily accessible for every member of the family, regardless of age or mobility.
In addition to the consumer press advertising, the campaign will also be extended to an online audience, including on the 4Homes website, ensuring that the message reaches as wide an audience as possible.