Vent-Axia re-focuses sales force

Published:  25 January, 2011

CRAWLEY: Vent-Axia, the market leaders in low carbon HEVAC systems, has re-branded its sales teams with a twin focus on 'New Build Residential' and 'Distribution and Refurbishment'.

The move follows the Autumn appointment of the company’s new group sales director, Derek Gow, who joined Vent-Axia from the major construction equipment brand, Hilti.

“In light of continuing changes in the ventilation sector, especially the impact of Building Regulations, it’s important that the terms we, and our customers, use to describe the Vent-Axia sales force represents what it actually does” says Mr Gow. “A general, broad-brush approach is no longer appropriate. This shift focuses our sales force around the key segments which we are targeting and will enable us to develop skill sets better within the teams as a result. Ultimately, this will ensure that we serve our customers better”.

Vent-Axia’s New Build Residential team was previously known as climate systems and the distribution and refurbishment sales force referred to as C&I (Contractor & Installer). Including more than 40 experienced ventilation professionals, the re-branded teams will continue to provide comprehensive, high quality sales support nationwide to contractors, consultants, specifiers, H&V distributors and wholesalers. The new names come into force with immediate effect.

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